I rebuild how veteran B2B sales teams work with their modern, essential tools.
On real accounts, prospects, and live deals, right alongside the sellers who run them.
Built into the daily motion until you own it.
Sales leadership is investing in a stack: LinkedIn Sales Navigator, sales engagement, conversation intelligence, account intelligence, contact databases, AI, and more.
Each tool comes with a Customer Success Manager, but CSM tenure is short and the seat turns over before anyone learns your business. Nobody owns how the stack should actually work for your team.
So veteran reps default. Some chase the latest LinkedIn post advice or AI prompt and abandon it in a week. Others freeze and revert to what they know. Neither is a real plan.
That's where I come in. To install a working motion on the tools you already pay for, and stay long enough for it to stick.
Three core engagements, each rooted in work I've done in the field. Pick one, combine a few, or run them as an ongoing partnership.
Embedded 1:1 work alongside senior sales professionals on their real book. We unlock the tools they're already using and build the workflows that make them actually stick. More time closing, less time wrestling the stack.
A working session for your whole team. We get in the room, pull up what matters most in your stack, and work through it together. New tool releases, AI trends in the sales tech space, prospecting strategy, live account research. Every session is built around your team's actual environment. The goal is developing practical skills your team can use immediately and build on long-term.
The persistent senior operator inside your GTM. I hold the knowledge of how your stack should actually work, translate vendor releases into work your team uses, and keep the team's playbooks and messaging sharp as your buyers and your motion evolve. The institutional knowledge layer your vendor CSMs can't be.
"Seth has one of the sharpest eyes I've seen for evaluating go-to-market technology and turning that evaluation into real ROI.
Unlike most consultants, Seth doesn't hand you a deck and walk away. He's the keeper of the stack, the one who stays in the trenches to make sure the tools you're paying for actually get adopted, not shelved.
If you're investing in your GTM stack and want someone who will make sure that investment actually works, Seth is who you call."
When we start with a team, we look at every paid seat, who's actually using it, and what it costs.
Here's a typical starting point, and what the same seats look like 90 days later.
You have veteran reps excellent at the part of selling that still matters. You need a peer-level operator who can install the modern motion on the stack they're already paying for, without making the team feel like they're being retrained.
When utilization reports raise eyebrows and reps aren't changing behavior, you need more than another vendor CSM call. You need an operator embedded with your team who turns tooling spend into pipeline on real accounts.
You have a lean, experienced sales team and need an enablement function without a full-time hire. I step in as your fractional operator and own the methodology, the working sessions, and the workflows on live accounts.
I find out where your team currently fits below, and work with them to arrive at Pipeline Impact.
The investment in licenses is made.
Logins are provisioned, reps are onboarded.
Reps use tools now and then, usually for simple actions.
Reps leverage tools as part of their regular workflow.
The tools earn their keep.
Every engagement begins with a Team Diagnostic. I don't prescribe anything until I've seen how your team actually uses the tools you already pay for.
About an hour on your goals, your team, and where you suspect adoption is falling short.
Peer conversations where your reps show me how they really work in the tools.
We walk through where each tool sits, where the value is leaking, and where I'd start.
The Diagnostic is a fixed fee, and I credit it in full toward the work that follows if you move forward.
"Seth led our organization in adapting AI-driven automation to drive measurable business results. He thrives in a collaborative environment. An excellent addition to any team that plans on leveraging AI throughout their sales organization."
"Seth doesn't just understand sales enablement, GTM, and AI in isolation. He knows how to connect them to drive measurable business impact. Any team would benefit from working with him, especially if you're looking to level up your GTM strategy and leverage AI in a meaningful way."
These numbers come from my operating career across enterprise SaaS, rewards, and HR tech organizations, most recently five years running sales enablement and GTM strategy for a $1B leader in branded solutions and employee rewards. That's the record I bring into client work.
Enterprise SaaS, rewards, and HR tech across BD, sales, and enablement roles
Annual active pipeline directed through outsourced SDR partnership
Average opportunity size in core ICP
Single enterprise opportunity sourced, closed, and grown into a multi-year strategic account
Working sessions built and facilitated for senior business development teams